Snegi, a Russian brand that specializes in handmade wool slippers, was expanding its brand to the Israeli market. They approached the designer to create a digital and print lookbook, brief catalog, and sales margins for stores. The project objective was to showcase the brand's aesthetic and commitment to traditional and artisanal practices in the production process, as well as their dedication to job creation in rural areas.

To convey the brand's personality and heritage, the designer designed a simple and playful lookbook with warm colors and wool textures. The designer also incorporated traditional Russian design elements to reinforce the brand's cultural heritage. The digital and print lookbook included a cover page, an introduction to Snegi, product pages with high-quality images and descriptions, information about the production process, information about Snegi's commitment to job creation, and contact information. The brief catalog included a cover page and product pages with detailed product information.

By using their design skills to create a visually appealing and informative lookbook and catalog, Snegi was able to successfully showcase their unique and artisanal products to potential customers and retailers in the Israeli market.