Sábanas Mar is a well-established and reliable bed clothing brand in Mexico. However, their logo has remained unchanged for over 15 years, and the brand needs a fresh look. The design aesthetic for this rebranding project should embody the core values of the brand, including simplicity, reliability, and comfort. The objective is to create a visual identity that conveys these values to their target audience.

The design challenge is to create a new logo that is modern and fresh, but still recognizable to existing customers. The logo should be adaptable for printed assets such as packaging, tags, and labels, as well as for digital assets such as a website, social media, and email marketing.

The new design reflects Sábanas Mar's commitment to providing economic and reliable bed clothing to its customers while also incorporates a sense of comfort and coziness.

The final product includes a new logo and a set of printed assets as well as digital assets such as social media banners, email signatures, and a mockup of a website landing page.