Eyeka Brows is a Permanent Makeup Studio based in Vancouver that offers a range of services including Microblading, Blade and Shade, Powder Ombré and Combination Brows. The objective of this project is to create a branding and visual identity for the studio that captures its funky 90's aesthetic and appeals to younger audiences such as Gen Z.

The design challenge involves creating a logo, color scheme, typography and printed assets such as business cards, flyers and social media templates that will convey the desired vibe. The branding should be fresh, cool, and playful while still maintaining a professional look and feel.

The visual elements should incorporate a 90's-inspired color palette, such as bold and bright colors or pastels, and playful typography that reflects the studio's fun and trendy vibe. The design should also take into account the nature of the studio's services and communicate the idea of precision and beauty.

Overall, the goal is to create a memorable and eye-catching brand that stands out in the crowded market of permanent makeup studios while appealing to a younger demographic.