Luck to generosity. Charitable Raffles with Lucky Ten.

For this design project, the goal was to create a new brand identity and packaging for Lucky Ten, a company that raffles prizes and donates the funds to NGOs. The brand needed to reflect Lucky Ten's mission of making the world a better place through charitable donations. The design was inspired by the Asian tradition of the Lucky Cat, which is believed to bring good fortune and luck. This theme was chosen to move away from the more common symbol of luck, the four-leaf clover, and to create a unique and memorable brand identity. The logo and packaging were designed to be visually striking and attention-grabbing, while also communicating the brand's message of luck and charitable giving.